Business companies are now doing business blogs. Having a blog can add on web traffic and connect directly to your potential clients. Blogs are made up of posts arrange by dates. Business blogs started in 1999 when a lot of companies made blogging software. There are already more than 100 million company blogs in the worldwide web.
Blogs have two categories a personal blog which is sort of a diary of a certain individual. He or she can submit opinion and their own thoughts. The other one is business blog which is a corporate tool used for communicating with the employees and customers for sharing expertise,ideas and knowledge.
Most blog software and tools that are available are easy to use. All you have to do is write your own ideas and thoughts, link it then publish it your own business blog. Some available blog software companies are Movable Type, Blogger.com and Type pad. Blogging is considered to be a low cost marketing strategy for business owners. Doing blog can help your business name out in the internet. It can also capture a huge market.
Maintaining a weblog is much easier if you have your own web designer that always updates the changes. There are a lot of weblogs. Gizmodo is a weblog that talks about everything from gadgets,computers and some other gizmos. Another weblog is research buzz which is a tool for some internet research. It also includes an advertising.
Another blog is the Jupiter Research which a top business market research company has a blog of every company analyst. MacroMedia is a software company that helps the customer share solutions in an organized fashion.
Blogging also has a downside. It can be time consuming for some business owners. But blogging is free so why not start now.